Mustad

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Land covers 28% of our planet. Mustad covers the rest.

Innovation, quality and a pioneering spirit have led to Mustad becoming the largest hook producer in the world. Today, Mustad can be found in over 160 countries around the globe.

We are proud to be the official distributor of this world-renowned, top quality fishing brand.

INDUSTRY LEADER IN LANDING FISH.

Since 1877, Mustad's legendary Nordic craftsmanship has been tested in virtually every ocean, sea, river and lake on Earth. Their innovative materials and patents have set the standard in modern fish hook manufacturing and quality. They continue to push the limits with premium hooks for every species - from 1,000 pound Tuna to 3 pound Trout.

While their heritage of excellence began with tackle, it is constantly expanding across the entire fishing world,
proving 'our passion for our people, our customer, our sport and our planet'.

Mustad Hook Testing

We have always claimed that Mustad Hooks are stronger and more resilient than other hooks - so we put them to the test!

Mustad UltraPoint - The Difference Explained

Mustad UltraPoint 92604NP-BLN Penetrator Hook

Starting at $9.99

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Available i

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All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Mustad's UltraPoint® Penetrator is a fine wire hook suitable for all forms of Snapper fishing. The shape makes it ideal for all the popular baits including pilchards, squid and cut baits. The extra fine wire provides ultimate penetration and great strike rates.

Sizes 9/0, 8/0, 7/0, 6/0 - 5 hooks per refill
Size 5/0 - 6 hooks per refill
Size 4/0 - 7 hooks per refill
Sizes 3/0, 2/0, 1/0 - 8 hooks per refill
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Starting at $9.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 92604NP-BLN Penetrator Hook - 25 Pack

Starting at $21.99

Available i

Available i

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Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

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Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Mustad's UltraPoint® Penetrator is a fine wire hook suitable for all forms of Snapper fishing. The shape makes it ideal for all the popular baits including pilchards, squid and cut baits. The extra fine wire provides ultimate penetration and great strike rates.
Add to Wishlist
Starting at $21.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 92554NP-NR Big Red Hook

Starting at $9.99

Available i

Available i

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Always interest-free.

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Select Afterpay at checkout

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Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

The Mustad UltraPoint® Big Red hooks are ideal for fishing all popular fishing baits. If you are looking for a super strong hook for catching Snapper, make sure you have this hook in your tackle box.

Size 8/0 - 3 hooks per refill
Sizes 7/0, 6/0 - 5 hooks per refill
Size 5/0 - 6 hooks per refill
Size 4/0 - 7 hooks per refill
Sizes 3/0, 2/0, 1/0 - 8 hooks per refill
Add to Wishlist
Starting at $9.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 92553NP-BN Octopus Hook

Starting at $9.99

Available i

Available i

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Always interest-free.

Add your favourites to cart

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Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

With perfect penetration and holding capacity, the Mustad UltraPoint® Octopus hook, or beak hook, is ideal for natural bait presentation. Baiting with pilchards, crab, mackeral, sardines or squid, this suits NZ conditions for Snapper and many other target species.

Size 8/0 - 3 hooks per refill
Sizes 7/0, 6/0, 5/0, 4/0 - 5 hooks per refill
Add to Wishlist
Starting at $9.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

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Out of stock
Mustad UltraPoint 92553NP-BN Octopus Hook - 25 Pack

Starting at $25.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

With perfect penetration and holding capacity, the Mustad UltraPoint® Octopus hook, or beak hook, is ideal for natural bait presentation. Baiting with pilchards, crab, mackerel, sardines or squid, this suits NZ conditions for Snapper and many other target species.
Add to Wishlist
Starting at $25.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 39951NP-BN Demon Circle Hook

Starting at $9.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Perfect for heavier lures and strong freshwater species, the Mustad UltraPoint® Demon Circle hook features an extra short shank and a special wide bend for a perfect hook up. The distinct curved shape of the circle hook is designed to reduce the frequency of deep-hooked fish which is ideal for catch and release. This hook is widely used to target all species of saltwater fish through many applications from drifting with live bait, trolling a bridle rigged live bait, to deep-dropping.

Size 8/0 - 4 hooks per refill
Size 7/0 - 5 hooks per refill
Size 6/0 - 7 hooks per refill
Size 5/0 - 8 hooks per refill
Size 4/0 - 9 hooks per refill
Size 3/0 - 10 hooks per refill
Size 2/0 - 12 hooks per refill.
Add to Wishlist
Starting at $9.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 39951NP-BN Demon Circle Hook - 25 Pack

Starting at $14.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Perfect for heavier lures and strong freshwater species, the Mustad UltraPoint® Demon Circle hook features an extra short shank and a special wide bend for a perfect hook up. The distinct curved shape of the circle hook is designed to reduce the frequency of deep-hooked fish which is ideal for catch and release. This hook is widely used to target all species of saltwater fish through many applications from drifting with live bait, trolling a bridle rigged live bait, to deep-dropping.
Add to Wishlist
Starting at $14.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 39950NP-BN Demon Wide Gap Circle Hook

Starting at $15.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

The ultimate in battling heavier and bigger fish, Mustad's UltraPoint® Demon Wide Gap Circle hook is 3x extra heavy. The distinct curved shape of the circle hook is designed to reduce the frequency of deep-hooked fish which is ideal for catch and release. This is a true reliable hook for big adventures with a wide range of applications from drifting with live bait, trolling a bridle rigged live bait, to deep-dropping.

Sizes 16/0, 14/0 - 2 hooks per pack
Sizes 12/0, 10/0, 8/0 - 3 hooks per pack
Add to Wishlist
Starting at $15.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 39935NP-BN Octopus Circle Hook

Starting at $10.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Mustad's UltraPoint® Octopus Circle hook, or beak hook, is perfect for targeting deep-water species, offering the best hookup ratio. Setting the hook is more of a firm tightening of the line, than an actual strike. When the fish takes the baited hook and swallows it, the hook travels to the corner of the mouth or lip, resulting in fewer deep-hooked fish.

Size 10/0 - 5 hooks per refill
Sizes 8/0, 7/0, 6/0, 5/0, 4/0 - 6 hooks per refill
Available for purchase in packs of 10 refills
Add to Wishlist
Starting at $10.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 39935NP-BN Octopus Circle Hook - 25 Pack

Starting at $19.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Mustad's UltraPoint® Octopus Circle hook, or beak hook, is perfect for targeting deep-water species, offering the best hookup ratio. Setting the hook is more of a firm tightening of the line, than an actual strike. When the fish takes the baited hook and swallows it, the hook travels to the corner of the mouth or lip, resulting in fewer deep-hooked fish.
Add to Wishlist
Starting at $19.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock
Mustad UltraPoint 10881NP-DT Hoodlum Jigging Hook

Starting at $15.99

Available i

Available i

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Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

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Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

If you are looking to customise your assist rigs or upgrade your hooks on stickbaits or poppers, then the Mustad UltraPoint® Hoodlum Jigging hook is your perfect choice. Its UltraPoint® sharpness helps penetrate easily for the perfect strike.
Size 11/0 - 6 hooks per refill
Size 9/0 - 7 hooks per refill
Size 5/0 - 10 hooks per refill
Size 3/0 - 12 hooks per refill
Size 1/0 - 16 hooks per refill.
Add to Wishlist
Starting at $15.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

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In stock
Mustad UltraPoint 10827NP-BN Hoodlum Livebait Hook

Starting at $9.99

Available i

Available i

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Your purchase will be split into 4 payments, payable every 2 weeks

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Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Mustad's UltraPoint® Hoodlum Livebait hook is the ultimate hook for targeting Kingfish, Tuna and Marlin. Its welded ring offers an un-restricted swimming action, giving your livebait freedom to swim naturally and entice the perfect strike.

Sizes 12/0, 11/0, 10/0, 9/0 - 3 hooks per refill
Size 8/0 - 4 hooks per refill
Size 7/0 - 5 hooks per refill.
Add to Wishlist
Starting at $9.99

Available i

Available i

Shop now. Pay later.
Always interest-free.

Add your favourites to cart

Select Afterpay at checkout

Log into or create your Afterpay account, instant approval decision

Your purchase will be split into 4 payments, payable every 2 weeks

All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of New Zealand.

Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase.
For complete terms visit afterpay.com/en-NZ/terms-of-service

Add to Wishlist
In stock